Kenneth Dreyer

I normally check my facebook profile a couple of times a day. One thing that keeps surprising me is the number of companies trying to sell me their marketing services. I have marketing, seo and similar stuff in my interests on my facebook profile. What makes marketers out there believe that I’m interested in buying their services when I sell the exact same services myself?

I’m not interested in buying your SEO services. However, I am interested in clicking on your ad to see what company that thinks I might be within their target market. That means that they have to pay for my click and I’m sure there are several other marketers who does the same. After all, were all interested in ads, marketing and such stuff, so we do pay attention to ads – I know I do. And I can assure you I’m not a potential customer for some SEO firm.

One can argue that advertising yourself to your competitors can be a good think in case any of your competitors get overloaded with work and need to outsource some of its jobs. First of all, if their your direct competitor and your targeting the same market – do you really think they would give YOU any work? No, they would of course rather pick someone in the same line of business that targets another market (maybe another city or some other country). And if you’re not fighting over the same market, do you still think they would pick you? I would say no. They, like everyone else in this business, have friends whom they know, whom they trust and whom they know will get the job done.

So please all you marketers out there trying to land some new clients for your marketing services – don’t target those who have marketing in their interest. Their either your competitors or students.

Popularity: 60% [?]