Kenneth Dreyer

Seomoz just jumped 10 steps ahead of all other SEO companies by making their new tool, Linkscape. This tool is amazing and gives everyone using it a huge competitive advantage. I bet Seomoz has their own private interface that provides them with a lot more info than they give us – why wouldn’t they have it? Their always going to be ahead of the rest by having this tool. Great work, Seomoz. My hat goes off to everyone who’s been working on this tool.

Read about it in their official blog post

Why is Linkscape great?

You can never get enough data, can you? Linkscape can be used to give you a picture on how the other search engines view your site. I bet Google is pissed off right now and their probably throwing darts at a picture of Rand over at the Google office.

So why is Linkscape great? It doesn’t only give Seomoz an competitive advantage, but by using it you can become a bit wiser too. This tool can be used to gain a good insight in your site is doing, how your competitors are doing and help you plan your future SEO strategy.

Some of the things you can do with Linkscape

You can use Linkscape to see how your site is doing in the search engines. Linkscape applies a lot of the same factors that the other big search engines uses, like Google’s Pagerank, to valuate domains and sites. Now you can get a full insight in how your site is doing.
Of course it won’t be 100% accurate if you want to figure out how Google values your site, but I’m pretty sure their close. So use this tool to see how your site is doing. Is it in a bad network? It probably is if all your inbound links are from other low-valued sites. You can also get a good overview of your inbound anchor links. Does it look like your spamming? If 99% of your ingoing links, from thousands of domains have the same anchor links – well, you might consider trying some new ones since this may be considered spamming by Google (unless your site is top notch).

You can also spy on your competitors. Do you have a competitor that outranks you no matter what you do? This tool might help you to figure out why. Maybe your competitors have some kick-ass inbound links from some big sites that are really relevant. Is there something you can do to get your link in on the same site? Or even better, have them replace the link too your competitor with your link? Your only limited by your own creativity!

Evaluate sites for partnership or maybe even a purchase. I’m not going to explain all over again what possibilities you have. Use Linkscape along with other tools to estimate the value of the site. This makes life so much easier.

If you’re working on link building campaigns this site is defiantly a useful tool. Use it to figure out where to buy links and how high the risk of buying a link on this site would be (Yes, I know – buying links is bad. I’m not telling you must go out there and buy links, so don’t start lecturing me, thank you!).

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