Ramblings

Building an SEO empire (The Eli-way)

I’ve just finished reading Eli’s last post, SEO Empire part 1. This was an very interesting post,  but I see a few holes in the strategy.

Every Site Must Pay It’s Own Rent. 

A quote repetated several times in the post, is that every site must pay it’s own rent. This means that the income from every site you make must be able to cover the cost of the domain and hosting, to be profitable. By adding, for example, adsense you your site, your leaving “footprints” on your site. These footprints makes it a hell lot easier to discover your little empire and makes it just as easy to close it down again.

There have been cases recently where Google banned entire networks of sites. Thousand of sites disappeared in just a blink, not just individual sites like Eli implys in his post. Hidding your WHOIS information and setting up your own server won’t do the trick, specially after Google became a registrar. They will still be able to find out who you are, and what your doing.

Following Eli’s strategy, you will probally not be making a long and stable income. You’ll have to always stay on step ahead of Google, something that gets harder every day. I’m not saying this stuff isn’t working, I’m pretty sure it works damn well. But I don’t think that a total noob, why have to learn programming and a lot of other basic stuff to get started with this, will be able to have an empire running before google launches some argo’s that screws this strategy from behind.

What would work then? Well, you could focus on working on a site that would last longer than a month or two. Find a niche you like and can talk alot about, and get started. If you still want to try some blue/black/grey-hat strategies, be sure do seperate your white and legit stuff from the grey. I can’t stress this enough. Never ever leave any footprints from your white stuff on your grey stuff. I might not get you punished there and then, but who knows what the future bares with it? My advice is to register a company on Seychellene (for europeans) and Bahamas (for americans), and work all your grey stuff from there. Register all domains, server and everything you’ll have to leave contact information from to the “grey company”.

Hidding from Google

Hidding from Google, and leaving footprints that might prove that you run some kind of dirty network, is a very clever thing if you want to make it. There are currently four things you have to be careful about when building a network you want to keep under the radar:

  1. Analytics
  2. Adsense
  3. Webmaster Tools
  4. Whois information

Once again, seperate your businesses.

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