Saturday, January 12th, 2008...12:02 pm
All you need to know about Adwords
Adwords is currently the program people put most money into when it comes to online advertising. Not really a big surprise. Most people think Adwords is pretty basic. The more money you bid on keywords, the higher up in the search result pages your ads will show, the more money you will make. This is so wrong. Advertisers and agencies around the world practices different methods for optimizing their adwords campaigns. Most of them don’t want to share with the world what they methods are, so how are we suppose to learn how to optimize our adwords campaign? Well, there are still some great resources out there on how to optimize your campain. Below I have listes some of my favorite bookmarks when it comes to learning about adwords.
Optimization Tips from Adwords Team
Adwords 101 : Part 1
Adwords Optimization - Assesing your Website
Adwords Optimization - Account Structure
Adwords Optimization - Keyword Basics
Adwords Optimization - Beyond Keyword Basics
Adwords Optimization - Ad Text Optimization
If your a large advertiser, Google’s help on Dynamic Keyword Insertion is a must read.
If your studing or plan to study for the GAP (Google Adwords Professionals) exam, the Adwords Learning Center is a must.
A few posts from my bookmarks talking about adwords
Optimizing your ads
18 Tips For Writing Better Pay-Per-Click Ads A list containing 18 tips on how you can make better PPC ads. This is great for getting a better CTR and more relevant users.
The AdWords Ad Optimization Process - Little Changes Have a Big Effect Some great tips on how to optimize your ads by randfish on Seomoz.
Landing pages
Ten tips for lead generation landing pages 10 really great tips on how to make a good landingpage.
Improve your sites landing pages For those of you who really want to digg into “how to make a good landing page” material, this post lists some great posts for you.
Quality Score
How to master the Google Landing Page Quality Score A good post summarizing what Quality Score is and how to rock it.
Improve your quality score Don’t the title say it all? A post on how to improve your quality score.
Other must-read Adwords posts
Our top 10 of 2007 The Adwords team summarize their top 10 blog moments of 2007. Good reading for those of you who are new in the game.
Using video ads in Adwords The Adwords team explaining the video ad usage.
Other Adwords related stuff
Adwords Keyword Tool Can’t make a post without this useful research tool.
Adwords Powerpoint Presentations A great summary of Adwords presentations. Industry news from the inside.
DP’s Adwords Section Probally the best forum out there regarding Adwords.
So these are some of the bookmarks I’ve used in my process of learning about Google Adwords. It’s heavy inspired by Praveen Kodur’s list, which I also suggest you to read.
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